Getting Major Book publicity, Main Tip
How do you get publicity from a bestselling book that you didn’t write? Name it as your book club’s next pick – and create a great video for it. That’s what The Nerdfighter Book Club (which fights for...
View ArticlePress releases used to start with a dateline
So journalists knew where the story and the expert were. While we usually don’t include datelines in email pitches, it is important to tell the media where you live. If a journalist writes for a...
View ArticleOut of Town PR
Headed out of town? Pitch TV and radio producers in the area you are visiting. Look online to find local stations and their contact information. Where possible, boost your chances of getting a segment...
View ArticleWhat’s the Most Important Page on Your Website?
Arguably it’s the “about us” page. In fact, if you track your traffic stats, you’ll probably find that page is one of the most frequently clicked on your site. Why? Because most people like to know who...
View ArticlePitch NY Times’ “How We Live”
Interesting, unique – and sometimes, just plain weird – homes and offices are explored in the New York Times column “How We Live.” It’s a Q&A that explores collections, eco-friendly architecture...
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Be a Great Speaker: Here’s how
When you listen to a great speaker, or hear someone else mention one, get a transcript of the speech. Study it. How was it constructed? What kind of opening and closing was used? How were examples...
View ArticleDid you Order Egg Rolls?
Imagine you’re dining at a restaurant for the first time. Your food arrives, and it’s not what you ordered. You ordered egg rolls, but you are given burritos. Then, the waitress tries to convince you...
View ArticlePinterest Marketing Idea 1: Contests
One of our clients has had some pretty amazing success with running a ‘Pin It To Win It’ contest. We emailed and facebooked the contest to all their fans/subscribers, and that was the extent of the...
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Google’s EMD Update Highlights Importance of Trust in Consumer-Brand...
In late September, Google rolled out its latest update, not related to neither Panda, nor penguin, but to exact domain matches (EMD) that rank highly in Google query results, even when the website...
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Award Ceremonies You Wouldn’t Want to be Honoured In
Lots of us spend our lives chasing an unfulfilled ambition. It might involve climbing a mountain, visiting the South Pole or brewing more kitchen-meth than anyone outside of Breaking Bad. Whatever...
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